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TATA COMPANIES
HOW TO TATA | TITAN EDGE
Art Direction, Storyboarding, Sketching, Animation

 
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HOW TO TATA

A content series created for Tata Group on YouTube, where each video dives into the details of the production process behind some of Tata Companies' well-known products.

the slimmest watch in the universe

An Indian company of the Tata group, Titan, delivered what looked impossible by relentlessly chasing a dream.
Titan Edge was launched in Bangalore in May 2002. It was just 3.5 mm thin and feather light, at just around 14 grams in weight. The slimmest watch in the universe, and perhaps the lightest watch too. Priced affordably as well, because Titan had manufactured this product at a fraction of what it would have cost to make in Switzerland.

Watch the video:

Here's some fun BTS of the artwork:

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the team

COPY:
Chintan Pandey

ART:
Radhika Subramanian

SERVICING:
Gauravi Thakkar