RED BULL INDIA x STRAVA home champ 2020 Art Direction, Sketching | Campaign Branding
The lockdown brought about extreme changes, especially to those who like to stay fit. Whether people were on a break from working-out or chose to work-out from home, Red Bull wanted to them people moving at home.
Red Bull partnered with Strava to host the greatest indoor sporting event, with the goal to get people moving from home.
The challenge was to complete 2 x 30 minute workouts a week, keep your streak alive from 24 Aug 2020 to 13 Sep 2020.
Participants who completed the challenge (like my dad 😆), earned a digital badge on Strava for their trophy collection and earned 1 of 4000 Red Bull Home Champ kits
winner cartoon Cartoon designed for those who completed the challenge
We designed a kit for the winners of Home Champ 2020: it looked like a house from the outside and came equipped with a calendar/tracker for your work-outs, along with 2 cans of Red Bull to see you through the month.