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RED BULL INDIA x STRAVA
home champ 2020
Art Direction, Sketching | Campaign Branding

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The lockdown brought about extreme changes, especially to those who like to stay fit. Whether people were on a break from working-out or chose to work-out from home, Red Bull wanted to them people moving at home.

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HOME CHAMP

Red Bull partnered with Strava to host the greatest indoor sporting event, with the goal to get people moving from home.

The challenge was to complete 2 x 30 minute workouts a week, keep your streak alive from 24 Aug 2020 to 13 Sep 2020.

Participants who completed the challenge (like my dad 😆), earned a digital badge on Strava for their trophy collection and earned 1 of 4000 Red Bull Home Champ kits

View the site here.

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winner cartoon
Cartoon designed for those who completed the challenge

qualifying activities

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winner kits

We designed a kit for the winners of Home Champ 2020: it looked like a house from the outside and came equipped with a calendar/tracker for your work-outs, along with 2 cans of Red Bull to see you through the month.

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the team

COPY:
Deep Chhabria

ART:
Shelton D'souza
Radhika Subramanian

AGENCY:
Bhavna Singh
Waebhav Yadav

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