RED BULL INDIA
FESTIVAL CAMPAIGN 2021
Art Direction, Sketching | Cartoon Generator & Festival Assets
For India’s 2021 festive season, we created a series of festival specific cartoon assets, along with a key visual static cartoon that tied the campaign together. All of this led to a fun Red Bull Festive Cartoon Generator.
THE CARTOON ASSETS
THE LIGHT PALACE
THE PUJO JUGGLER
DURGA PUJA ASSET
9 DAYS OF NAVRATRI
DIWALI FROM HOME
ALSO ADAPTED FOR OTHER COUNTRIES
HOME to pandal
DURGA PUJO ASSET
The Festive Cartoon Generator
Fans simply had to scan the QR code displayed across the POS & digital assets, which would direct them to the website where they could create their Red Bull cartoon avatar and add their choice of festive celebration in the regional language of their preference.
Some cartoons that were generated across the festivals:
proof of pos
coming here as soon as
the client shares it ;_;
> INFLUENCER PUSH
ON SOCIAL MEDIA
We also designed an interactive kit for Red Bull influencers as an added festive celebration to the campaign.
The kit was equipped with the QR code, prompting the user to create their own festival avatars on the Red Bull India Festive Cartoon Generator.
The client also sent us a festival gift kit to keep ^_^