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RED BULL INDIA
FESTIVAL CAMPAIGN 2021
Art Direction, Sketching | Cartoon Generator & Festival Assets

 

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For India’s 2021 festive season, we created a series of festival specific cartoon assets, along with a key visual static cartoon that tied the campaign together. All of this led to a fun Red Bull Festive Cartoon Generator.

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Diwali
KEY VISUAL

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navratri
KEY VISUAL

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durga pujo
KEY VISUAL

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THE CARTOON ASSETS

THE LIGHT PALACE
DIWALI ASSET

THE PUJO JUGGLER
DURGA PUJA ASSET

9 DAYS OF NAVRATRI
NAVRATRI ASSET

DIWALI FROM HOME
DIWALI ASSET

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ALSO ADAPTED FOR OTHER COUNTRIES

HOME to pandal
NAVRATRI ASSET

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pandal HOPPING
DURGA PUJO ASSET

The Festive Cartoon Generator

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Fans simply had to scan the QR code displayed across the POS & digital assets, which would direct them to the website where they could create their Red Bull cartoon avatar and add their choice of festive celebration in the regional language of their preference.

Some cartoons that were generated across the festivals:

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proof of pos
coming here as soon as
the client shares it ;_;

> INFLUENCER PUSH
  ON SOCIAL MEDIA

We also designed an interactive kit for Red Bull influencers as an added festive celebration to the campaign.

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The kit was equipped with the QR code, prompting the user to create their own festival avatars on the Red Bull India Festive Cartoon Generator.

The client also sent us a festival gift kit to keep ^_^

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the team

COPY:
Khushali Bhansali
Deep Chhabria

ART:
Radhika Subramanian
Ritika Patodia
Shelton D'souza

SERVICING:
Bhavna Singh
Waebhav Yadav