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RED BULL INDIA
CRICKET AR GAME 2022
Creative Direction, Packaging Design, Ad Assets
With the IPL (Indian Premier League) around the corner,
Red Bull India built a fun AR game where fans could play
from their homes as one their favourite cricketers:
KL Rahul, Shreyas Iyer, Smriti Mandhana or Riyan Parag.
We were tasked with creating the key visual, promotional AV assets for the game launch, along with a promotional kit design for fans who set the highest score within the AR game.
The concept: Anywhere Can Be Your Pitch
GAME PLAY ASSET
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