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RED BULL INDIA
CRICKET AR GAME 2022
Art Direction, Packaging Design, Ad Assets

 

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With the IPL (Indian Premier League) around the corner,
Red Bull India built a fun AR game where fans could play
from their homes as one their favourite cricketers:
KL Rahul, Shreyas Iyer, Smriti Mandhana or Riyan Parag.

We were tasked with creating the key visual, promotional AV assets for the game launch, along with a promotional kit design for fans who set the highest score within the AR game.
The concept: Anywhere Can Be Your Pitch

AV ASSETS

ADVERTISING ASSET

GAME PLAY ASSET

FINAL KIT DESIGN

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THE SAMPLING CARD

With the launch, the client sent us our own kits to keep ^_^

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the team

COPY:
Khushali Bhansali

ART:
Radhika Subramanian
Vidhi Agarwal
Bodhisattwa Ray

SERVICING:
Gauravi Thakkar