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ONSITEGO
Water purifier
monsoon campaign

Art Direction | Film & Prints

 

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Onsitego is a one-stop solution for all device & appliance needs, such as Extended Warranty, Annual Maintenance Plans, Instant Repair services, Replacement Warranty, etc.

With the onset of the monsoon season, they wanted to talk about how time was ripe for people to get their Water Purifiers repaired & filters maintained.

THE INSIGHT

Ask an Indian what ad comes to their mind when you say 'Water Purifier', they will most definitely reply with 'Kent RO with Hema Malini in her blue sari '. Hema Malini is a well-established brand ambassador for Kent RO Water Purifiers, always starting / closing every Kent ad with the iconic claim: "Kent deta hai sabse shudh paani " (Kent gives the purest water).

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But what about the maintenance and repairs that come post the purchase of a Water Purifier?

Watch the film

The Prints

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the team

COPY:
Deep Chhabria
Khushali Bhansali

ART:
Shelton D'souza
Radhika Subramanian

SERVICING:
Akshaya Gangan