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ONSITEGO
retail x bollywood heroes
Art Direction, Sketching | Print Series

 

expert care for your new devices

People often experience accidental breakdowns of their devices which put their lives in a chaos. Dropping their phone in water, spilling tea/coffee over their tablet/laptop, the toaster going short, a washing machine overload causing noises & breakage - the list is endless.

It is at this time, when they need that assurance that such tensions won't come in the way. That their devices are protected from the harm & mishaps they will go through by expert warranty products.

the concept

Think about the word ‘Protection’. ‘Care’. ‘Assurance’. What are the things to that come to your head? Is it Sunny Deol ripping up a hand-pump to fight for his love? Or Shahrukh Khan running to his daughter’s summer camp when he finds out she’s unwell? Or Salman Khan saying “Ek baar jo maine commitment kar di, toh main apne aap ki bhi nahi sunta.”

Our minds make instant associations to movies and things in popular culture and we relate to these the situations the most. So, we wanted to bring in these very strong, iconic associations to the world of Onsitego - get people to feel secure, assured and safe about their devices in a Bollywood way - but with an Onsitego spin.

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how it started out
INSPIRED BY RETRO BOLLYWOOD POSTER ART STYLE

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the final prints

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LIVE

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LIVE

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LIVE

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LIVE

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LIVE

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LIVE

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LIVE

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LIVE

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LIVE

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LIVE

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DISCARDED

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DISCARDED

REGIONAL prints

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TAMIL | LIVE

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TAMIL | LIVE

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TELUGU | LIVE

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BENGALI | LIVE

dangler adapts

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as seen on the showroom floor:
PICTURE CREDITS: CLIENT

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the team

COPY:
Deep Chhabria
Khushali Bhansali

ART:
Shelton D'souza
Radhika Subramanian

SERVICING:
Akshaya Gangan
Karishma Atmaramani

ARTISTS:
Saksham Verma
Sankalpa Raychaudhury