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MARICO | NIHAR SHANTI AMLA
Creative Direction | IVR Tech & Mobile Innovation
There's a huge accessibility gap in the Indian education system. Students don’t have access to trained teachers who are proficient in English. Or smartphones and seamless internet. This gap further widened in the lockdown due to schools being shut, making students feel lost and alone. So, we launched ‘Ask Sri’ - India’s most accessible English voice guide.
Varun Sriram (Sri, as we fondly call him), is a renowned Indian child prodigy who has a photographic memory and loves English. He memorized and recorded the English dictionary. Then in collaboration with Findability Sciences, we created an IVR voice system that helped Sri's voice reach millions of struggling students through a simple phone call, helping them learn English in his friendly voice.
Watch the film:
CONTRIBUTION TO SCHOOL EDUCATION
Madhya Pradesh Government
BEST EDUCATION PROJECT
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