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MILK BIKIS CLASSIC
FLASHBACK PACK | NICKNAMES
Product Creation, Packaging, Social Amp
Tamil Nadu's Love
for Milk Bikis Classic
We reimagined the role of the Britannia Milk Bikis Classic pack for South India, as the way activate the ‘Milk Bikis’ nostalgia across 80s kids, helping parents bond with their children actively through Classic & use those positive associations at a brand level to trigger love and sales for the regular pack as well.
Remember your school memories? College memories?
City memories growing up? You do but your child doesn’t.
And giving them a “gyaan” session won’t solve it!
How do we talk about our past?
How do we get our children to be interested in their past?
Enter Milk Bikis Classic to bridge this gap.
A biscuit that has your childhood names on it - Peter, Naradhar, Ushaar, Pazham. Every pack lets you take a trip down memory lane and allows you to share your story with your child!
HOW TO PARTICIPATE
Creating a visual language on social for Milk Bikis Classic via the Nicknames Campaign:
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