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CARATLANE
Valentine's day 2022
Art Direction | Films & Social Media

 

LOVE IT | HATE IT

Valentine's Day is met with mixed emotions. People either LOVE IT or HATE IT. Either way, it's still great excuse to celebrate your most cherished relationship.

And what better way to do so than with a box of CaratLane?

FILM 01
the sisters
FT. Heart-Shaped Cookies

FILM 02
mother & daughter
FT. Cheesy Selfies

FILM 03
husband & Wife
FT. Candle-light Dinner

> the Visual identity

As hearts are symbolic for love, we turned it upside-down for the Valentine's Day haters.

As expected, we got an over-pour of responses from those standing on both sides of Valentine's Day:
 

the team

COPY:
Rohan Mathew
Khushali Bhansali

ART:
Radhika Subramanian
Vidhi Agarwal

SERVICING:
Waebhav Yadav
Richa Priyadarshini