Valentine's day 2022
Art Direction | Films & Social Media
LOVE IT | HATE IT
Valentine's Day is met with mixed emotions. People either LOVE IT or HATE IT. Either way, it's still great excuse to celebrate your most cherished relationship.
And what better way to do so than with a box of CaratLane?
FT. Heart-Shaped Cookies
mother & daughter
FT. Cheesy Selfies
husband & Wife
FT. Candle-light Dinner
> the Visual identity
As hearts are symbolic for love, we turned it upside-down for the Valentine's Day haters.
As expected, we got an over-pour of responses from those standing on both sides of Valentine's Day: