top of page
Britannia-Logo.png

BRITANNIA
1947% more history
Creative Direction, Generative AI, Digital Promotions
+ Journalism & Scripting

1947intro.png
1947Top

background

In today’s era of commercialisation when days like Independence Day have been reduced to a mega sales event, we chose to break the mould instead, by providing a billion Indian households with '1947% more history’.

Simply visit www.Britannia1947more.com
through your phone and you can witness history come alive through the unheard stories and anecdotes from five
nonagenarians from across the country:
Shrimati Leela tai, Lt. Asha Sahay,
Lt. R Madhavan, Lakshmi Krishnan Agvl.
& Shri Gour Hari Das.

(incoming walkthrough video)

These are tales of our last living freedom fighters whose actions as 12, 14 or 16 year olds, ultimately helped India gain independence from the British Raj.

This campaign captures the essence of Britannia’s commitment to India’s collective history, society, and our rich heritage.

PROMO FILM

The digital film we curated with the Rooted team uses Generative AI technology to portray rich visuals of the freedom movement and recreate the younger profiles of the 5 protagonist freedom fighters.

ON SOCIAL MEDIA

A quick look at the efforts behind the storytelling, design, branding & AR process:

The creative process

A quick look at the efforts behind the storytelling, design, branding & AR process:

THE PRESS

(incoming)

the team

COPY:
Binaifer Dulani
Sandipan Deb

DESIGN:
Radhika Subramanian
Samyu Murali
Karthik Nambiar

BUSINESS:
Balaji Padmanabhan

PARTNERS:

Rooted Films
BRUT India
Pixel Party

bottom of page