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Creative Direction | On-Ground Stunt
Valentine’s Day – a day of romance, a day to hold the one you love. Like Jack held Rose. Raj held Simran. And couples along the sea face hold each other. But, as romance goes from the screen to the streets, people seem to get awkward. And while they might look down upon PDA, let’s agree, they still look.
We wanted people to give love some room and tell the haters to stop enjoying the free show. Instead, log on to BookMyShow, if you're looking for entertainment.
And how else would we do this if not on an umbrella - iconic for it's use in Bollywood to provide privacy to lovers.
Watch the film:
A BTS look at all the options we went through.
Initially we were leaning toward a more Indian truck art style, along with the line 'Dekho Magar BookMyShow Pe', a play on a line usually found on the backs of trucks: 'Dekho Magar Pyaar Se'.
From ideation to execution, this stunt was executed (almost entirely) in-house.
We even painted an umbrella when a couple of the printed umbrellas didn't align up.
Friends helped shoot the video and pose as couples when real couples were scarce.
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