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AUDI INDIA
e-tron GT &
RS E-TRON GT in india

Art Direction | Social Launch & On-Ground Event Coverage

 

The e-tron GT was the first car to launch after the pandemic hit, so it was an important one for Audi India. The Buddh International Circuit racetrack was booked for a week and we were on ground to cover two major events on social media:
(Here's a helpful index; click on what you'd like to see first, or as always, scroll through at your leisure)

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01
THE E-TRON GT &
RS e-tron gt launcH

 
 

01
LAUNCH EVENT
COVERAGE

Launch01.jpg
LaunchRegistration.jpg
Launch04.jpg
Launch06.jpg
 

02
launch event
culmination film

We also created a culmination film as a throwback to the events of the launch day:

 

03
EXPERIENCE ZONES
AR / VR / SLALOM

Attendees of the launch event were invited to enjoy 3 experience zones:
an AR deep-dive into the e-tron GT, an interactive VR experience and a slalom obstacle course where they could test-drive the e-tron.

GTVR.jpg
 

04
CONTENT FOR THOSE
WATCHING FROM HOME

Who better to answer the burning questions of fans & enthusiasts, than the Head of Audi India, Balbir Singh Dhillon himself:

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Instructor Aditya Patel took fans through some of the features of the RS e-tron GT:

Audi India head Balbir Singh Dhillon and actress Gul Panag had a conversation about the future of Indian mobility: 

 

05
partner
promotions

The event partners Svami drinks & BrewHouse were incorporated in the social media coverage of the e-tron GT launch.

SV01.jpg
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02
the audi rs
drive experience

 
 

01
the rs drive experience

A 3-day event where customers, dealers & media were invited to drive the Audi RS range of cars on the BIC racetrack.

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DERegistration.jpg
DEEnd.jpg
DESafety.jpg
 

02
the instructors

The 4 instructors Aditya Patel, Ishan Dodhiwala, Deepak Chinnappa and Sunny Kumar hosted the RS Drive Experience for Audi India.

DEInstructors.jpg
DEBriefing.jpg

As the main instructor for the Audi RS Drive Experience, we created a video featuring Aditya Patel:

 

03
customer videos

Videos featuring customers, post the thrill of the RS Drive Experience:

 

04
event
culmination film

We also created a culmination film, covering the the events of the drive experience:

 

05
partner
promotions

The event partners Svami drinks & BrewHouse were incorporated in the social media coverage of the RS Drive Experience.

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the team

COPY:
Rohan Mathew
Chintan Pandey

ART:
Radhika Subramanian
Vidhi Agarwal

SERVICING:
Rakshit Bohra
(also the hand model for partner promotion assets)