What did we do?
We painted the stereotypes women told us they’ve faced, onto the streets of Mumbai.
Then we got 8 women from different walks of life (an automobile anchor, a comedian, a sustainable architect, a stay-at-home, etc), to drive over these stereotypes in solidarity, in Audi cars.
With every drive, the stereotypes got duller.
An eventful day of driving over stereotypes was released as a powerful film on 8th March (Women’s Day) along with a comprehensive social campaign.