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These are just some of the many misogynistic driving stereotypes women have been subjected to for ages. Audi has always pushed boundaries through progress - with equality being the core pillar of its philosophy.
On Women’s Day, Audi India took the first step towards real change, by changing attitudes.
Watch the film
What did we do?
We painted the stereotypes women told us they’ve faced, onto the streets of Mumbai.
Then we got 8 women from different walks of life (an automobile anchor, a comedian, a sustainable architect, a stay-at-home, etc), to drive over these stereotypes in solidarity, in Audi cars.
With every drive, the stereotypes got duller.
An eventful day of driving over stereotypes was released as a powerful film on 8th March (Women’s Day) along with a comprehensive social campaign.
VIEWS IN 24 HRS
PRESS: (to be updated)
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