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#drivethechange

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These are just some of the many misogynistic driving stereotypes women have been subjected to for ages. Audi has always pushed boundaries through progress -  with equality being the core pillar of its philosophy.

On Women’s Day, Audi India took the first step towards real change, by changing attitudes.
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Watch the film

 

What did we do?

We painted the stereotypes women told us they’ve faced, onto the streets of Mumbai. 

Then we got 8 women from different walks of life (an automobile anchor, a comedian, a sustainable architect, a stay-at-home, etc), to drive over these stereotypes in solidarity, in Audi cars.
With every drive, the stereotypes got duller.

An eventful day of driving over stereotypes was released as a powerful film on 8th March (Women’s Day) along with a comprehensive social campaign.
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THE RESULTS:

VIEWS IN 24 HRS
1M+

IMPRESSIONS
91K

REACH
125K

ENGAGEMENT
5K

AMA REPLIES
145

REACH
1.1M+

PRESS: (to be updated)

the team

COPY:
Deep Chhabria
Heemuhn Major

ART:
Shelton D'souza
Radhika Subramanian

SERVICING:
Shaily Parmar
Rakshit Bohra